The Agriculture Department, Government of Punjab, Pakistan has initiated a project “Establishment of Model Farms Linked with Improved Supply Chain and Value Addition” which aims to enhance export through support broad-based economic transformation in horticulture industry (Citrus, Mango, Potato, Vegetables and other minor crops) of Punjab by Establishment of Model Farms Linked with Improved Supply Chain &Value Addition. It requires provision of technical assistance for capacity building for quality improvement & support services, support for international certifications, development of supply chain infrastructure and market linkages program for smooth and successful implementation. A strong innovative strategy, approach, methodology, implementation mechanism for development and marketing linkages is being developed under this project.